EN ES

Hi, I'm Alex Dasi,

  • PRODUCT

    ,

  • WEB

    &

  • SYSTEMS

designer

I take complex, ambiguous problems and make them clear: products, websites and the systems behind them. 12+ years across UX/UI, design systems and brand. AI speeds me up, the decisions stay mine.

01/ 01

Archive

ATELIER

A design system that tracks web trends, proposes three directions per site, learns from my feedback and builds the final website. AI handles production; art direction and decisions stay mine.

System Design, Art Direction

2026

TULONG

Humanitarian logistics control system for last-mile aid distribution in emergency contexts. Built from field deployments in Valencia and the Philippines, 2025–2026.

UX/UI Design, System Design

2025 – 2026

IDRICA

UX/UI design for a desktop platform used in wastewater treatment operations. Monitoring, alarms, maps, and dense technical data were shaped into a clear and dependable interface for faster operational decisions.

UX/UI Design

2023

KNOWADAYS

Design production and digital redesign for Knowadays, a global online learning platform for proofreading, editing, and writing. Delivered across web, email, social, and editorial touchpoints.

UX/UI, SM, Editorial & Graphic Design

2024

CLUSTAG

Web design for Clustag, an RFID technology company focused on logistics and retail optimization. An industrial visual language, clear hierarchy, and precise motion were crafted to communicate efficiency and reliability.

Web Development & UX/UI Design

2025

ELSA

Web design and development for Elsa Moreno, a poet and multidisciplinary artist. A minimalist structure, soft palette, and gentle visual rhythm create a calm digital space aligned with her voice and artistic practice.

Web Design, Development, Visual Language

2025

CAMISOLA

Brand identity and web design for Camisola, an experimental Hawaiian shirt concept centered on custom pieces. The site combines editorial storytelling with an interactive editor to explore patterns, color, and personality.

Branding and web design

2022

TERRALAVA

Branding and e-commerce web design for the co-founded jewellery company Terralava that was conceived during the 2020 pandemic.

Co-founder, branding, web design and marketing

2021

ROTC

Edinburgh hosted the Registrars of Title Conference 2017 and a full branding was commissioned by Registers of Scotland. The deconstructed brand geometry becomes a visual language that can express itself in an infinite number of graphically-composed phrases and sentences.

Branding, design system, print and web material

2017

Scotland Is Now

Brand applications and event collateral for the brand Scotland Is Now which is the umbrella for all innovation and funding around food, science and infrastructure in the country.

Co-founder, branding, web design and marketing

2019

Burbuja

Branding design for an industrial laundry based in Valencia. The idea was to create a fresh and stylish branding that could stand out against their competitors in an old-fashioned sector.

Branding

2016

I FIGURE OUT HOW THINGS REALLY WORK, THEN MAKE THEM EASY TO USE

For over a decade I've been shaping products, moving from brand and web design into UX/UI, design systems and data-heavy operational tools. I'm at my best with ambiguous problems: mapping how something really works, then turning it into clear flows and reusable patterns. More recently I've folded AI-assisted workflows into how I research, prototype and ship. The medium keeps changing, so I stay curious, adapt fast, and never stop learning.

HOW I WORK

Fast tools, slow decisions. The tools do the heavy lifting; direction, judgement and what gets thrown away stay with me.

  1. 01DiscoverMap the real problem, collect references.
  2. 02ExploreThree directions, light enough to throw away.
  3. 03DecidePick, mix or reject. Nothing is built before.
  4. 04BuildReal code and design systems, checked automatically.
  5. 05IterateReview on the live product, feed the lessons back.
Tools
  • Figma
  • Astro
  • Tailwind
  • Claude
  • GitHub
  • Cloudflare

REACH
OUT

If you liked what you saw, drop me a message or reach me through my socials. Don't be a stranger :)

Hi, I'm Alex Dasi,

  • PRODUCT

    ,

  • WEB

    &

  • SYSTEMS

designer

I take complex, ambiguous problems and make them clear: products, websites and the systems behind them. 12+ years across UX/UI, design systems and brand. AI speeds me up, the decisions stay mine.

01/ 01

Archive

ATELIER

A design system that tracks web trends, proposes three directions per site, learns from my feedback and builds the final website. AI handles production; art direction and decisions stay mine.

System Design, Art Direction

2026

TULONG

Humanitarian logistics control system for last-mile aid distribution in emergency contexts. Built from field deployments in Valencia and the Philippines, 2025–2026.

UX/UI Design, System Design

2025 – 2026

IDRICA

UX/UI design for a desktop platform used in wastewater treatment operations. Monitoring, alarms, maps, and dense technical data were shaped into a clear and dependable interface for faster operational decisions.

UX/UI Design

2023

KNOWADAYS

Design production and digital redesign for Knowadays, a global online learning platform for proofreading, editing, and writing. Delivered across web, email, social, and editorial touchpoints.

UX/UI, SM, Editorial & Graphic Design

2024

CLUSTAG

Web design for Clustag, an RFID technology company focused on logistics and retail optimization. An industrial visual language, clear hierarchy, and precise motion were crafted to communicate efficiency and reliability.

Web Development & UX/UI Design

2025

ELSA

Web design and development for Elsa Moreno, a poet and multidisciplinary artist. A minimalist structure, soft palette, and gentle visual rhythm create a calm digital space aligned with her voice and artistic practice.

Web Design, Development, Visual Language

2025

CAMISOLA

Brand identity and web design for Camisola, an experimental Hawaiian shirt concept centered on custom pieces. The site combines editorial storytelling with an interactive editor to explore patterns, color, and personality.

Branding and web design

2022

TERRALAVA

Branding and e-commerce web design for the co-founded jewellery company Terralava that was conceived during the 2020 pandemic.

Co-founder, branding, web design and marketing

2021

ROTC

Edinburgh hosted the Registrars of Title Conference 2017 and a full branding was commissioned by Registers of Scotland. The deconstructed brand geometry becomes a visual language that can express itself in an infinite number of graphically-composed phrases and sentences.

Branding, design system, print and web material

2017

Scotland Is Now

Brand applications and event collateral for the brand Scotland Is Now which is the umbrella for all innovation and funding around food, science and infrastructure in the country.

Co-founder, branding, web design and marketing

2019

Burbuja

Branding design for an industrial laundry based in Valencia. The idea was to create a fresh and stylish branding that could stand out against their competitors in an old-fashioned sector.

Branding

2016

I FIGURE OUT HOW THINGS REALLY WORK, THEN MAKE THEM EASY TO USE

For over a decade I've been shaping products, moving from brand and web design into UX/UI, design systems and data-heavy operational tools. I'm at my best with ambiguous problems: mapping how something really works, then turning it into clear flows and reusable patterns. More recently I've folded AI-assisted workflows into how I research, prototype and ship. The medium keeps changing, so I stay curious, adapt fast, and never stop learning.

HOW I WORK

Fast tools, slow decisions. The tools do the heavy lifting; direction, judgement and what gets thrown away stay with me.

  1. 01DiscoverMap the real problem, collect references.
  2. 02ExploreThree directions, light enough to throw away.
  3. 03DecidePick, mix or reject. Nothing is built before.
  4. 04BuildReal code and design systems, checked automatically.
  5. 05IterateReview on the live product, feed the lessons back.
Tools
  • Figma
  • Astro
  • Tailwind
  • Claude
  • GitHub
  • Cloudflare

REACH
OUT

If you liked what you saw, drop me a message or reach me through my socials. Don't be a stranger :)