Camisola
A Custom Hawaiian Shirt Concept with a Playful Digital Identity
Camisola was developed as an independent concept for custom Hawaiian shirts. The goal was to build a visual universe that felt fresh, expressive, and crafted-detail by detail-from naming and brand identity to a website experience with a strong editorial character. The digital direction balances tropical energy with a clean composition, allowing patterns, colors, and garment combinations to take center stage.
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client
Own work
2022 -
services
Branding & Web development
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credits
Alex Dasi
The challenge
Build a whole visual universe for a custom Hawaiian shirt concept, from the name to the website.
My role
Own project: naming, brand identity, art direction and web development.
The outcome
A live site with an editorial feel and an interactive editor to play with patterns and colours.
