Camisola project header

Camisola

A Custom Hawaiian Shirt Concept with a Playful Digital Identity

Camisola was developed as an independent concept for custom Hawaiian shirts. The goal was to build a visual universe that felt fresh, expressive, and crafted-detail by detail-from naming and brand identity to a website experience with a strong editorial character. The digital direction balances tropical energy with a clean composition, allowing patterns, colors, and garment combinations to take center stage.

  • client

    Own work
    2022

  • services

    Branding & Web development

  • credits

    Alex Dasi

Camisola website preview Camisola branding layout

The site is still online if you want to explore the concept and play with the editor.

Camisola website detail